Public Relations in Building the Corporate Image Course

USD 106
USD 85

Duration
00:24:41 hours

Access Time
Lifetime

Language
Arabic

Resources
(1)

Skill Level
( General )

USD 106
USD 85

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About the instructor

Latifah Al-Azizi

Public Relations Specialist

Public Relations and Marketing Communications Specialist with diverse experience in administration, event coordination, protocol management, field research supervision, and customer service. She has contributed to several reputable organizations, including the Saudi Broadcasting Authority, the Saudi Food and Drug Authority, and Al-Khaleej Concrete Company, providing administrative and logistical support, coordinating events, ensuring smooth operational workflows, and supervising field research teams to maintain high data quality.

Alongside her professional experience, Latifah possesses strong skills in relationship building, content creation, and media campaign management. She has earned professional certifications from the General Commission for Audiovisual Media and the Saudi Media Forum, in addition to completing over 350 volunteer hours in communication and event management roles. Latifah is pursuing a Bachelor's degree in Public Relations and Marketing Communication at Imam Muhammad ibn Saud Islamic University, with an expected graduation in 2026, strengthening her academic foundation in media and communication fields

Objectives of Public Relations in Building the Corporate Image Course

The program aims to introduce participants to the strategic role of public relations as an art of managing communication and mutual influence between an organization and its audience. Participants will learn how to analyze the concept of corporate image, distinguish it from reputation, and understand its importance as one of the key elements of competitive advantage.

The program covers the steps of developing an integrated public relations plan, starting with setting SMART objectives, analyzing the target audience, and crafting effective media messages. It places special focus on the role of public relations in crisis management, building trust, and establishing credibility through transparency and continuous communication.

You Will Learn

Applying the steps of developing a professional public relations plan, including setting SMART objectives and analyzing the target audience.
Crafting effective media messages characterized by simplicity, clarity, consistency, and repeatability to achieve maximum impact.
Understanding the components of an organization’s corporate image and how to measure and continuously evaluate it.
Identifying tools and techniques for building trust and credibility with the audience, and learning how to

Targeted Students

Public relations and corporate communication managers, marketing and customer service specialists.
Decision-makers and executives interested in enhancing their organizations’ reputation.
Students and researchers in the fields of media and communication.