مبادئ التسويق الدوائي

1- Course Content

04:39

2- What is marketing

10:09

3- Purpose

23:05

4- Marketers and Demand

10:47

5- The marketing Orientation

15:37

6- What is marketed

07:01

7- Core Marketing Concept

16:34

8- Core Marketing Concept

12:02

9- What's wrong with marketing

28:34

10- Role of marketing

15:13

11- Terminology

09:09

12- Marketing Plan

04:34

13- Executive Summary

03:19

14- Situational Analysis

12:47

15- Product Analysis

11:11

16- IMS Data

11:44

17- IMS sheet Example

10:53

18- SWOT Analysis

10:02

19- Objectives

07:47

20- Strategy

06:29

21- Hierarchy of Strategy

08:14

22- Strategy Example

04:35

23- Growth Strategies

16:27

24- Value Disciplines

11:35

25- STP

12:59

26- Pharmaceutical Segmentation

09:49

27- Targeting

04:56

28- Targeting Strategy

09:09

29- Marketing Mix

04:36

30- Product Type

10:43

31- Place

03:03

32- Promotion

17:24

33- Price

11:19

34- Tactics

06:27

35- Job Description

02:53