دبلوم التسويق الرقمي المتكاملة

01- Foundation

10:22

02- Benefits

09:10

03- Challenges

15:54

04- Landscape

09:05

05- SEM

05:48

06- Display Advertising

05:30

07- Content Marketing

11:39

08- Social Media Marketing

09:26

09- Email Marketing

08:01

10- Affiliate Marketing

05:08

11- Journey and funnel P1

12:39

12- Journey and funnel P2

03:45

01- Introduction

04:15

02- Define Digital Marketing

09:36

03- Digital Marketing Strategy

08:32

04- Goals and Objectives

06:27

05- Customer Journey

09:12

06- Research and Target Audience

07:02

07- Market Research Role

07:24

08- Market Research Methodologies P1

10:42

09- Market Research Methodologies P2

09:12

10- Competitors Analysis

13:32

11- Target Market

15:31

12- Strategy Framework

05:02

13- Marketing Funnel

15:47

14- Improving Customer Journey

05:57

15- Customer Journey and Touchpoints

11:56

16- SOSTAC Framework

17:37

17- Digital Marketing Mix P1

07:30

18- Digital Marketing Mix P2

04:43

19- Content Marketing

15:03

20- Content Type

10:35

21- Content Buckets

06:20

22- Content Adaptation

13:55

23- Search Engine Optimization P1

11:55

24- Search Engine Optimization P2

08:04

25- Social Media Marketing

08:21

26- What is Social Media Marketing

13:03

27- Brand Identity

16:56

28- Social Media Content Calendar

16:57

29- Social Media Advertising

07:16

30- Social Media Analytics

06:42

31- Advertising (PPC)

16:29

32- Advertising Channels

12:45

33- Advertising (PPC)

16:42

34- Ad Project Name Pitch Deck

08:00

35- Pay-Per-Click Advertising

04:47

36- Key Elements of a Successful PPC Campaign

14:22

37- Crafting Compelling Ad Copy P1

07:17

38- Crafting Compelling Ad Copy P2

11:26

39- Optimizing Landing Pages

12:07

40- Bidding Strategies

15:01

41- Monitoring and Testing

10:53

42- Email Marketing

17:38

43- Email List Segmentation

13:09

44- Leads Nurturing

16:59

45- Measurement

07:10

46- Analytics and Measurement

09:45

47- User Behavior Tracking

06:31

48- Install and Configure Tracking Codes

10:19

49- Conversion Tracking P1

12:23

50- Conversion Tracking P2

17:28

51- Data Analysis

12:43

52- Analyze Data with Appropriate Techniques

08:39

01- Content Marketing

07:18

02- Role of Content

09:26

03- Understanding the goals

09:15

04- Content Types

11:12

05- Adapting content to various channels and platforms

09:27

06- Strategy and Planning

09:56

07- Importance of Content

05:26

08- Developing Content Marketing Strategy

04:02

09- SWOT Analysis

14:56

10- SWOT Example

10:54

11- Setting Content Marketing Goals

06:41

12- Getting Started with Content Mapping

06:53

13- Conducting Keyword Research

10:52

14- Planning Template P1

09:19

15- Planning Template P2

05:30

16- Pillar Topics Creation

06:59

17- Creating Visually Appealing Content

11:00

18- Repurpose Existing Content

11:35

19- Promotion and Distribution P1

05:08

20- Promotion and Distribution P2

09:43

21- Exploring Paid Advertising

08:21

22- Measurement and Analysis

02:32

23- Analyzing Key Metrics

09:34

24- Track Metrics According to Customer Journey Stage P1

09:52

25- Track Metrics According to Customer Journey Stage P2

09:42

01- Social Media Marketing Definition P1

05:15

02- Social Media Marketing Definition P2

08:49

03- Social Media Marketing Definition P3

06:32

04- Social Media Marketing Definition P4

07:07

05- Social Media Marketing Definition P5

09:27

06- Channels P1

14:03

07- Channels P2

15:17

08- Developing Social Media Strategy

16:04

09- Goals and Objectives

06:11

10- Initiatives

08:16

11- Competitive Analysis SWOT P1

11:11

12- Competitive Analysis SWOT P2

13:23

13- Buyer Personal P1

14:00

14- Buyer Personal P2

08:06

15- Funnel

14:52

16- Touch Points

10:35

17- POEM

14:20

18- Pillars of Success

11:54

19- Brand Identity

09:14

20- Social Media Content P1

13:09

21- Social Media Content P2

11:47

22- Content Calendar P1

09:17

23- Content Calendar P2

11:00

24- Real-Time Marketing

03:55

25- Social Listening

10:25

26- Social Media Advertising P1

10:00

27- Social Media Advertising P2

13:23

28- Social Media Advertising P3

12:38

29- Social Media Analytics P1

12:26

30- Social Media Analytics P2

09:59

01- SEM Curriculum

04:18

02- Introduction

06:16

03- Distinction between SEM, SEO

08:34

04- Importance of SEM P1

08:44

05- Importance of SEM P2

11:47

06- Search Engine Landscape

09:19

07- Importance of keywords

13:43

08- Keywords Research

09:33

09- Keywords Research P2

15:23

10- Competitive Analysis

13:49

11- Engine Advertising Platforms

14:29

12- Google ads account P1

11:30

13- Google ads account P2

16:10

14- Google ads account P3

12:07

15- Keywords match type

06:44

16- Google ads P1

13:04

17- Google ads P2

14:30

18- Microsoft ads copywriting and ad extensions

12:48

19- Copywriting and Ad extensions

11:53

20- Ad extensions

12:44

21- Bidding Strategies P1

10:01

22- Bidding Strategies P2

13:14

23- Bidding Strategies P3

07:59

24- Budgeting

08:10

25- Big Adjustments

09:59

26- Measurement Analytics

10:42

27- Google Analytics

05:41

28- Remarketing

05:33

29- Display Advertising

14:43

30- Performance Optimization

07:55