Public Relations Improvement and Decision Making Course

USD 106
USD 85

Duration
01:20:4 hours

Access Time
Lifetime

Language
Arabic

Resources
(1)

168

USD 106
USD 85

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About the instructor

Latifah Al-Azizi

Public Relations Specialist

Public Relations and Marketing Communications Specialist with diverse experience in administration, event coordination, protocol management, field research supervision, and customer service. She has contributed to several reputable organizations, including the Saudi Broadcasting Authority, the Saudi Food and Drug Authority, and Al-Khaleej Concrete Company, providing administrative and logistical support, coordinating events, ensuring smooth operational workflows, and supervising field research teams to maintain high data quality.

Alongside her professional experience, Latifah possesses strong skills in relationship building, content creation, and media campaign management. She has earned professional certifications from the General Commission for Audiovisual Media and the Saudi Media Forum, in addition to completing over 350 volunteer hours in communication and event management roles. Latifah is pursuing a Bachelor's degree in Public Relations and Marketing Communication at Imam Muhammad ibn Saud Islamic University, with an expected graduation in 2026, strengthening her academic foundation in media and communication fields

Objectives of Public Relations Improvement and Decision Making Course

This training course aims to build a deep and integrated understanding of the concepts of strategic public relations and the process of effective decision-making within organizations. The program focuses on explaining the pivotal role of public relations in all stages of decision-making, from data collection and analysis to evaluating outcomes. The course also covers the importance and steps of building a positive corporate image, as well as managing effective communication with the public to achieve strategic goals.

In conclusion, the course equips participants with the skills of a successful decision-maker and the characteristics of a sound decision, ensuring well-studied and reliable choices.

You Will Learn

By the end of this course, participants will have a comprehensive understanding of the concept of communication, its processes, elements, and types. Trainees will learn how to identify the core objectives of public relations, foremost among them improving the organization’s public image and enhancing trust. Participants will also gain the ability to apply the scientific stages of decision-making, recognize the characteristics of a sound decision, and acquire the skills of an effective decision-maker.

Additionally, trainees will be able to understand the pivotal role of public relations in the decision-making process by providing accurate information and managing media crises to ensure well-informed decisions.

Targeted Students

This program is primarily designed for public relations managers, specialists, and their representatives within organizations, as well as decision-makers and leaders in senior and middle management who are concerned with improving the efficiency of decision-making. The course is also beneficial for those working in corporate communication, media, reputation management, and crisis management, as well as anyone involved in making or supporting the decision-making process and seeking to build a positive image for the organization.