She is a seasoned entrepreneur and investment professional with over 10 years of experience in the startup and innovation ecosystem. She began her entrepreneurial journey by founding Ma3mol Yadawy, an e-commerce platform dedicated to promoting and selling handmade products. She later launched Picks Courier, a logistics and last-mile delivery company, showcasing her ability to build ventures across diverse sectors.

Samar transitioned into the investment and fundraising space, where she served as an Investment Associate at Edventures VC, supporting early-stage startups in scaling their businesses. She later became the Investment Lead at COREangels MEA, where she led investment processes and worked closely with angel investors and portfolio startups across the MENA region. In addition to her investment roles, Samar also served as Incubation Program Manager at Helwan University, where she supported university-based startups and contributed to developing the entrepreneurial ecosystem. And now she is working as Venture development manager at Aria ventures