Digital Marketing Team Lead with extensive experience in performance marketing, media buying, and account management across MENA. Proven track record at Genpact (Snapchat vendor) leading teams, mentoring peers, and driving advertiser success through data-driven strategies, campaign optimization, and workflow improvements. Skilled in e-commerce, client relationship management, and technical implementation (GTM, GA4, pixels). Background spans leadership, strategy, and customer success, supported by certifications from Google, Meta, and Udacity in digital marketing and e-commerce.