Public Relations Improvement and Decision Making Course

USD 106
USD 85

Duration
01:20:4 hours

Access Time
Lifetime

Language
Arabic

Resources
(1)

دورة تحسين العلاقات العامة واتخاذ القرار

1024

USD 106
USD 85

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About the instructor

Latifah Al-Azizi

Public Relations Specialist

Public Relations and Marketing Communications Specialist with diverse experience in administration, event coordination, protocol management, field research supervision, and customer service. She has contributed to several reputable organizations, including the Saudi Broadcasting Authority, the Saudi Food and Drug Authority, and Al-Khaleej Concrete Company, providing administrative and logistical support, coordinating events, ensuring smooth operational workflows, and supervising field research teams to maintain high data quality.

Alongside her professional experience, Latifah possesses strong skills in relationship building, content creation, and media campaign management. She has earned professional certifications from the General Commission for Audiovisual Media and the Saudi Media Forum, in addition to completing over 350 volunteer hours in communication and event management roles. Latifah is pursuing a Bachelor's degree in Public Relations and Marketing Communication at Imam Muhammad ibn Saud Islamic University, with an expected graduation in 2026, strengthening her academic foundation in media and communication fields

Objectives of Public Relations Improvement and Decision Making Course

This training course aims to build a deep and integrated understanding of strategic public relations and effective decision-making within organizations.

The program focuses on explaining the pivotal role of public relations throughout all stages of the decision-making process, from collecting and analyzing data to evaluating outcomes.

The course also covers the importance of building a positive corporate image, the steps involved in developing it, and how to manage effective communication with the public to achieve strategic objectives.

By the end of the course, participants will gain the skills of a successful decision-maker and understand the characteristics of sound decisions, enabling them to make well-informed and reliable choices.

You Will Learn

By the end of this course, participants will have a comprehensive understanding of communication, including its processes, elements, and types.

Trainees will learn how to identify the core objectives of public relations, particularly improving the organization’s public image and strengthening trust.

Participants will also gain the ability to apply the scientific stages of decision-making, recognize the characteristics of a sound decision, and develop the skills of an effective decision-maker.

In addition, trainees will understand the pivotal role of public relations in the decision-making process by providing accurate information and managing media crises to support well-informed decisions.

Targeted Students

Public relations managers, specialists, and representatives within organizations
Decision-makers and leaders in senior and middle management who seek to improve decision-making efficiency
Professionals working in corporate communication and media
Specialists in reputation management and crisis management
Anyone involved in making or supporting the decision-making process and seeking to build a positive organizational image