Communication and Negotiation Course

• Understanding and defining negotiation, its characteristics, importance, and determinants of success.
• Negotiation strategies: covering various negotiation strategies, with a focus on the collaborative approach to maximize shared value.
• Essential communication skills:
• Active listening: Understanding what lies beyond the words and identifying underlying interests.
• Clear and effective communication: Expressing ideas and using smart questions (open-ended and analytical).
• Communication skills, including an overview of the Berlo Model (SMCR).
• Body language and emotional intelligence: Reading non-verbal cues and adapting communication to others.
• Preparation and planning: Setting objectives, analyzing interests, and evaluating the Best Alternative to a Negotiated Agreement (BATNA).
• Applying different strategies in various aspects of life.

• Role-Playing:
• Realistic negotiation scenarios to train participants to apply what they have learned.
• Case Studies:
• Analyzing complex and realistic negotiation situations to identify key lessons and insights.
• Interactive Workshops:
• Practical training on specific skills such as asking questions and using body language, with immediate feedback.
• Alternative Generation Training:
• Training participants to develop alternatives in different negotiation situations.
• Developing a Personal Style:
• Helping participants build a unique negotiation style that suits their personalities through simulations of real problems they have actually faced.
• Performance Assessment:
• Measuring participants’ ability to negotiate successfully and achieve mutually beneficial outcomes.
• Video Analysis:
• Showing selected scenes from famous speeches and dramatic TV series, followed by an analysis of the negotiation style demonstrated in each scene.

Communication and Negotiation Course