Pharmaceutical Branding

العلامات التجارية للمستحضرات الصيدلانية

USD 47

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Duration
03:11:37 hours

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Access Time
Lifetime

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Language
Arabic

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Resources
(0)

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Skill Level
( General - Specialized )

USD 47

About the instructor

Dr. Assma Haddad
Master of Business Administration

Entrepreneur, Marketing Manager, Marketing Instructor Over 15 years of experience in the fields of Sales, Marketing, Marketing Research, and academic activities, worked for reputable International & Multinational Pharmaceutical Companies, holding different positions, starting from Medical Representative till Regional Sales &Marketing Manager for Egypt & GCC, supported by strong business and pharmaceutical education

You Will Learn

  • Brand & branding definition
  • Why branding is important?
  • Challenges meet brand/product manager
  • When to brand your products?
  • Product branding stages
  • Brand strategy development
  • The 9 elements of branding strategy
  • Creating Brand identity
  • Product name strategy
  • Brand logo & packaging
  • Go to market strategy
  • Value proposition canvas
  • Brand launching plan
  • Post launching & follow up
Created at: 2021-06-29 11:55:50
Updated at: 2024-07-24 03:36:41
A team of instructors who are the best in their fields
The continuous development of our educational materials
Lifetime access for the courses that you purchase
Evaluate yourself through a test that you can take after each level in
Easy communication between you and the instructors directly through your account
We have presence in more than 22 countries in the Middle East and North Africa
Our content is provided in the Arabic language with an easy-to-use platform
A team of customer services who are working 24/7
Lowest cost and highest quality of supervised educational materials
More than one accreditation from local and international education institutions
47 USD