Principles of Pharmaceutical Marketing Course
مبادئ التسويق الدوائي
USD 106USD
64
You Will Learn
- Design marketing plan for medical products.
- Use IMS data effectively.
- Differentiate between sales and marketing.
- Understand the job description for the product manager.
- Differentiate between sales and marketing.
- Understand the mistakes in marketing.
Training Program Name As In Certificate
Principles of Pharmaceutical Marketing Course
Created at: 2021-10-14 10:28:28
Updated at: 2024-04-20 00:09:04
Updated at: 2024-04-20 00:09:04
Principles of Pharmaceutical Marketing Course
6:05:45
1- Course Content
04:39
2- What is marketing
10:09
3- Purpose
23:05
4- Marketers and Demand
10:47
5- The marketing Orientation
15:37
6- What is marketed
07:01
7- Core Marketing Concept
16:34
8- Core Marketing Concept
12:02
9- What's wrong with marketing
28:34
10- Role of marketing
15:13
11- Terminology
09:09
12- Marketing Plan
04:34
13- Executive Summary
03:19
14- Situational Analysis
12:47
15- Product Analysis
11:11
16- IMS Data
11:44
17- IMS sheet Example
10:53
18- SWOT Analysis
10:02
19- Objectives
07:47
20- Strategy
06:29
21- Hierarchy of Strategy
08:14
22- Strategy Example
04:35
23- Growth Strategies
16:27
24- Value Disciplines
11:35
25- STP
12:59
26- Pharmaceutical Segmentation
09:49
27- Targeting
04:56
28- Targeting Strategy
09:09
29- Marketing Mix
04:36
30- Product Type
10:43
31- Place
03:03
32- Promotion
17:24
33- Price
11:19
34- Tactics
06:27
35- Job Description
02:53
A team of instructors who are the best in their fields
The continuous development of our educational materials
Lifetime access for the courses that you purchase
Evaluate yourself through a test that you can take after each level in
Easy communication between you and the instructors directly through your account
We have presence in more than 22 countries in the Middle East and North Africa
Our content is provided in the Arabic language with an easy-to-use platform
A team of customer services who are working 24/7
Lowest cost and highest quality of supervised educational materials
More than one accreditation from local and international education institutions
