Principles of Pharmaceutical Marketing Course

USD 127
USD 102

Duration
06:5:45 hours

Rate
(5)

Access Time
Lifetime

Language
Arabic

Resources
(2)

Skill Level
( Specialized )

8387

Duration
06:5:45 hours

Rate
(5)

Access Time
Lifetime

Language
Arabic

Resources
(2)

Skill Level
( Specialized )

USD 127
USD 102

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About the instructor

Dr. Saber Helal

Pharma business development manager

Dr. Saber has over 9 years of experience in progressive sales and pharmaceutical business development in many areas across different geographies. He gained experience in Prescription and OTC drugs of different therapeutic areas such as Cardiovascular, Respiratory, and Osteoporosis. He also has extensive experience with new product launches and positioning medications to be market leaders.

Objectives of Principles of Pharmaceutical Marketing Course

- Pharmaceutical marketing is totally different from other industries' marketing
- This course is customized for marketing basics, elements, and tools that fit the pharmaceutical industry
- After this course, you are able to design a fully integrated marketing plan.

You Will Learn

Design marketing plan for medical products.
Use IMS data effectively.
Differentiate between sales and marketing.
Understand the job description for the product manager.
Differentiate between sales and marketing.
Understand the mistakes in marketing.

Targeted Students

Target Audience for the Course "Principles of Pharmaceutical Marketing"

Pharmaceutical and Healthcare Professionals
Marketing staff, medical representatives, and product managers working in pharmaceutical companies or healthcare organizations.
Pharmacists and Pharmacy Owners
Those seeking to enhance their knowledge of pharmaceutical marketing and apply effective strategies in community or retail pharmacies.
Graduates and Students
Fresh graduates from pharmacy, medical, or healthcare faculties, as well as MBA students interested in healthcare and pharmaceutical marketing.
Marketing and Healthcare Specialists
Professionals involved in promoting healthcare products, dietary supplements, or medical services who wish to build specialized marketing skills.
Entrepreneurs and Startups in the Healthcare Sector
Individuals or small businesses planning to launch pharmaceutical or healthcare products and looking to understand the fundamentals of marketing in this field.
Managers and Decision-Makers
Executives and supervisors who need strategic insights into pharmaceutical marketing and its impact on sales, compliance, and organizational growth.