Introduction to Digital Marketing Course

USD 127
USD 64

Duration
02:19:58 hours

Access Time
Lifetime

Language
Arabic

Resources
(4)

Skill Level
( General )

170

USD 127
USD 64

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About the instructor

Dr. Nizar Kamal

PhD in Management

Certified International Digital Marketing Consultant, Expert, and Judge
The only Arab judge from outside Canada certified for the Canadian Marketing Association Award - (Montreal, Canada) 2020 / 2021
Certified Judge for the International Business Excellence Award (Steve International Award) 2018 / 2019
Google search engine optimization expert, content creator and social media marketing consultant.
Internationally certified MCC Master Life Coach - Business Manager - for startups and managers (VIP).
Digital marketing consultant for many international platforms and websites
Institutional development and excellence expert for the government sector with RADAR - EFQM standards
Advisor to the President of a public Egyptian university (Damenhour University) for government excellence 2019 - 2021
Executive Director of the Government Excellence Committee - Damenhour University 2019 - 2020.
Government excellence expert and certified award file evaluation consultant in the United Arab Emirates until 2019.
ISO (14001 - 18001) certified international quality auditor, leading international auditor certified in the UK International Register of Certified Auditors for ISO (14001-18001 Lead Auditor)
Certified International Trainer / Advanced Management Trainer - MCC Business Life Coach
Writer and author in human excellence and administrative development

Objectives of Introduction to Digital Marketing Course

The training objective of the "Introduction to Digital Marketing" course is to provide participants with a comprehensive understanding of the fundamentals and modern practices of digital marketing, and how to effectively apply them in leading organizations. The course covers multiple topics aimed at introducing participants to the principles of traditional and digital marketing, understanding the differences between them and their advantages. It also focuses on how to identify the target customer and create the marketing mix, along with skills in developing and inventing the ideal customer (persona), while understanding the behaviors and characteristics of target customers. Additionally, the course addresses strategies for customer retention and advertising methodologies, including paid ads on Facebook, and analyzing the success of digital marketing through statistics. The course concludes with an explanation of the various branches and sections of digital marketing, along with practical exercises and case studies to enhance the practical application of the acquired knowledge.

You Will Learn

Introduction to marketing in modern leading companies
Practical case (Who is the target customer to reach)
Traditional marketing and digital marketing – Traditional marketing and its advantages
Digital marketing and its advantages
Selecting and identifying the target customer
Creating the marketing mix
Skill in developing and inventing the target customer
How to select and draw the target customer
Selecting the target customer – the appropriate persona and knowing where they are online
Practical test: Understanding the behaviors and characteristics of the target customer – the persona
Retaining the customer is more important than knowing their personality
Advertising methodology
Paid Facebook ads
How to succeed in digital marketing
Customer statistics on social media
Sections and branches of digital marketing

Targeted Students

• Individuals interested in the field of digital marketing, especially young people seeking job opportunities
• Entrepreneurs and small business owners who want to market their products and services online
• Company managers who are unfamiliar with the basics of digital marketing and wish to understand the field
• Owners of startups who are about to decide on purchasing or creating a high-value website
• All individuals wishing to transition into the field of digital marketing
• Anyone searching for what is known as online profit