Digital Marketing Foundation Course

USD 106
USD 53

Duration
01:46:27 hours

Access Time
Lifetime

Language
Arabic

Resources
(1)

USD 106
USD 53

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About the instructor

John Tayab

Founder | Performance Marketing Director | Digital Media Strategist

A strong track record of delivering exceptional results in

various industries, I bring a wealth of experience and

expertise in driving revenue growth, optimizing digital

campaigns, and maximizing ROI for businesses.

My career spans over 15 years, during which I have honed my

skills in business development, performance marketing, and

digital media strategy. I have successfully developed and

implemented comprehensive marketing strategies that align

with business objectives, leveraging data-driven insights and

innovative techniques. By staying at the forefront of industries

trends and emerging technologies, I consistently deliver

cutting-edge campaigns that generate measurable

outcomes.

A deep hands-on experience in performance marketing

techniques, including search engine marketing (SEM),

search engine optimization (SEO), social media

advertising, display advertising, email marketing, and

affiliate marketing. I utilize a data-driven approach to

optimize campaigns, improve conversion rates, and

drive customer acquisition.

Possessing a strong strategic mindset and developing

comprehensive digital media strategies that

encompass various channels and platforms. I have a

proven ability to identify target audiences, craft

compelling messaging, and execute campaigns across

multiple digital touchpoints. I focus on maximizing

brand visibility, engagement, and conversions.

Proficient in leveraging advanced analytics tools and

platforms to extract actionable insights from complex

data sets. By analyzing key performance indicators

(KPIs), conducting A/B testing, and utilizing attribution

modeling, I continuously optimize campaigns to deliver

superior results.

A demonstrated ability to lead cross-functional teams,

foster collaboration, and drive projects to successful

completion. I thrive in fast-paced environments and

can effectively communicate with stakeholders at all

levels to ensure alignment and achieve shared goals.

Objectives of Digital Marketing Foundation Course

Upon completion of this course, students will be able to:

Understand the core concepts and principles of digital marketing.
Identify and analyze target audiences for online campaigns.
Introduce digital marketing strategies aligned with business goals.
Utilize various digital channels, including search engines, social media, email, and websites, to reach and engage target audiences.
Understand key digital marketing techniques, such as SEO, SEM, display advertising, content marketing, social media marketing, email marketing, and affiliate marketing.
Understand customer journeys, marketing funnels, and their role in developing effective online campaigns.
Understand buyer personas and segment target audiences for personalized messaging and outreach.

You Will Learn

In this Digital Marketing Foundation course, you will learn:

Understanding the Digital Marketing Concept

Definition of digital marketing and its scope.
Benefits of using digital marketing for businesses.
Challenges and obstacles in digital marketing.

Digital Marketing Channels

Search engines: How they work and their role in digital marketing.
Websites: Building and optimizing websites for online presence.
Blogs: Creating and managing blogs for content marketing and engagement.
Mobile apps: Understanding the importance of mobile marketing.
Social media: Different platforms and their use in digital marketing.

Key Digital Marketing Techniques

SEO (Search Engine Optimization): Techniques to improve online visibility.
Paid advertising methods and strategies.
SEM (Search Engine Marketing): Marketing on search engines.
Display advertising: Using visual ads for online promotion.
Content marketing: Creating valuable content to attract and engage audiences.
Social media marketing: Promoting products and services on social media.
Email marketing: Using email for marketing communication and outreach.
Affiliate marketing: Partnering with others to promote products or services.

Introducing Customer Journey and Marketing Funnel

Understanding the stages of customer journey.
Awareness, consideration, conversion, and retention in the marketing funnel.

Target Audience and Segmentation

Identifying and analyzing target audience for marketing campaigns.
Segmenting the target audience for personalized messaging.

Building Buyer Personas

Creating buyer personas to represent ideal customer profiles.

Targeted Students

The target audience for the Digital Marketing Foundation course is quite broad, as it covers the fundamentals of this field. It is designed for individuals who are new to digital marketing or those who want to gain a comprehensive understanding of the core concepts and techniques.

Here are some of the target segments:

Students and recent graduates: Those interested in pursuing a career in digital marketing.
Marketing professionals: Those looking to upskill or transition into digital marketing roles.
Business owners and entrepreneurs: Individuals wanting to leverage digital marketing for business growth.
Anyone: Individuals seeking a foundational understanding of digital marketing principles and best practices for personal or professional use.