Sales and Marketing Diploma

USD 261
USD 209

Duration
08:43:59 hours

Access Time
Lifetime

Language
Arabic

Resources
(6)

149

USD 261
USD 209

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About the instructor

Dr. Amany Gaber El-Masry

Instructor at AAST - Co-founder of Palm for Business Solution Company - Sales and Marketing manager at pharmaceutical company

a Chief Executive Officer at Business Solutions Company with extensive experience in sales management, training, marketing and business consultation.

National Sales Manager at Pharmaceutical company.

With B.Sc. degree of Pharmaceutical Science and MBA holder from AASTMT (2016) with 1^st rank of class.

With more than 2٥ years’ experience in pharmaceutical fields working alongside with executive team for around 14 years in multinational companies in position of Senior Sales Managers Pharmaceutical company. developing sales strategy and establishing process to achieve sales objectives.

Additionally, a business developer for around 2 years creating a new portfolio of products and new channels for increasing market expansion for the company.

Started a training field at 2017 as Sales trainer, becoming a Certified Trainer and completed the Training of Trainers certification (T.O.T) from the Arab Academy for Science, Technology & Maritime Transport.

In 2021 Start working as Instructor at Arab Academy for Science, Technology & Maritime Transport.

In 2023 as Instructor at Nile School of Continuous Education.

Also proficient in Selling skills, Presentation skills, Negotiation skills, Promotion, Essentials of marketing, Strategic marketing, Sales forecasting, and Sales management.

Objectives of Sales and Marketing Diploma

The Sales and Marketing diploma programme is course that equips you with the necessary skills, tools and techniques to advance your professional and personal career through an improved understanding of the fundemental of marketing and sales .

The Professional Certificate in Sales and Marketing provides participants with the competitive edge they need to make better decisions and stay abreast of current marketing practices and sales skills .

This program will advance participants’ professional knowledge, knowledge of fundementals marketing concpets and sales skills infometaion .

The program covers a wide range of topics including the marketing mix ,includes product /place/pricing/promortions and , effective communications, and successful selling processes and techniques plus sales methodologies and sales forecasting.

You Will Learn

Understand The Fundamentals Of Marketing And Marketing Mix.
Describe Major Bases for Segmenting Consumer and Business Markets.
Understand the Three Steps of Target Marketing: Market Segmentation, Target Marketing and Market Positioning.
Describe The Major Types of Consumers Buying Behavior, The Stages in The Buyer Decision Process and Completely Outline the Components of The Marketing Mix.
Identify The Costs and Benefits of Marketing Channels.
Identify The Roles of Advertising, Sales Promotion, Public Relations, Personal Selling and Direct Marketing in The Promotion Mix.
Identify the Neuromarketing concepts.