Content Marketing Course

USD 127
USD 64

Duration
03:35:33 hours

Access Time
Lifetime

Language
Arabic

Resources
(3)

USD 127
USD 64

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About the instructor

John Tayab

Founder | Performance Marketing Director | Digital Media Strategist

A strong track record of delivering exceptional results in

various industries, I bring a wealth of experience and

expertise in driving revenue growth, optimizing digital

campaigns, and maximizing ROI for businesses.

My career spans over 15 years, during which I have honed my

skills in business development, performance marketing, and

digital media strategy. I have successfully developed and

implemented comprehensive marketing strategies that align

with business objectives, leveraging data-driven insights and

innovative techniques. By staying at the forefront of industries

trends and emerging technologies, I consistently deliver

cutting-edge campaigns that generate measurable

outcomes.

A deep hands-on experience in performance marketing

techniques, including search engine marketing (SEM),

search engine optimization (SEO), social media

advertising, display advertising, email marketing, and

affiliate marketing. I utilize a data-driven approach to

optimize campaigns, improve conversion rates, and

drive customer acquisition.

Possessing a strong strategic mindset and developing

comprehensive digital media strategies that

encompass various channels and platforms. I have a

proven ability to identify target audiences, craft

compelling messaging, and execute campaigns across

multiple digital touchpoints. I focus on maximizing

brand visibility, engagement, and conversions.

Proficient in leveraging advanced analytics tools and

platforms to extract actionable insights from complex

data sets. By analyzing key performance indicators

(KPIs), conducting A/B testing, and utilizing attribution

modeling, I continuously optimize campaigns to deliver

superior results.

A demonstrated ability to lead cross-functional teams,

foster collaboration, and drive projects to successful

completion. I thrive in fast-paced environments and

can effectively communicate with stakeholders at all

levels to ensure alignment and achieve shared goals.

Objectives of Content Marketing Course

A comprehensive understanding of content marketing principles, strategies, and tactics for creating, distributing, and measuring content that drives results. Participants will learn how to develop a content strategy aligned with marketing objectives, identify and understand target audience needs, conduct keyword research, create a content calendar, write high-quality content, leverage social media platforms, explore paid advertising options, and track and measure content performance using analytics tools.

You Will Learn

Upon completion of this course, participants will be able to:

Define content marketing and its role in digital marketing
Understand the goals of content marketing, including brand awareness, lead generation, sales conversion, customer retention, and thought leadership
Identify and understand target audience needs and preferences
Conduct keyword research and analysis to inform content creation
Create a content calendar to plan and schedule content effectively
Write high-quality, engaging, and informative content
Create visually appealing content with images, videos, and infographics
Repurpose existing content into different formats for wider reach
Promote content through various channels, including social media, email, and paid advertising
Leverage social media platforms for content sharing and engagement
Explore paid advertising options to amplify content reach
Track and measure content performance using analytics tools
Analyze key metrics (website traffic, engagement, conversions) to assess effectiveness
Use data and insights to optimize content strategy and improve results
Understand the importance of ongoing measurement and optimization

Targeted Students

suitable for a wide range of individuals who want to enhance their digital marketing skills and leverage the power of content to achieve business objectives. Specifically, this course is well-suited for:

Marketing Professionals: Marketing managers, specialists, and coordinators who want to expand their knowledge and skills in content marketing.
Business Owners and Entrepreneurs: Those who want to learn how to create and implement effective content marketing strategies to grow their businesses.
Content Creators: Writers, editors, and designers who want to improve their content creation skills and optimize content for better performance.
Social Media Managers: Those who want to learn how to leverage social media platforms for content sharing and engagement.
Digital Marketing Students: Students who are pursuing a career in digital marketing and want to gain a deeper understanding of content marketing.
Anyone interested in learning about content marketing: Individuals who are curious about content marketing and want to learn how to create and implement effective content strategies.