The program aims to introduce participants to the strategic role of public relations as an art of managing communication and mutual influence between an organization and its audience. Participants will learn how to analyze the concept of corporate image, distinguish it from reputation, and understand its importance as one of the key elements of competitive advantage. The program covers the steps of developing an integrated public relations plan, starting with setting SMART objectives,...

The Insurance Claims Course aims to provide participants with the essential theoretical and practical knowledge needed to understand the concept of insurance claims and their importance in the insurance industry. The course covers the stages of an insurance claim, starting from reporting the incident through to the fair and professional settlement of the claim. It also focuses on explaining insurance policies, coverage conditions, and exclusions related to claims. In additio...

Understand the concept of professional empowerment and its role in achieving outstanding performance. Acquire professional relationship-building skills based on trust and mutual respect. Promote effective communication skills and positive impact within teams. Apply collaboration and empowerment strategies to achieve organizational integration and improve productivity. Establish a culture of collaborative work that supports the empowerment of individuals and rai...

This training course aims to build a deep and integrated understanding of the concepts of strategic public relations and the process of effective decision-making within organizations. The program focuses on explaining the pivotal role of public relations in all stages of decision-making, from data collection and analysis to evaluating outcomes. The course also covers the importance and steps of building a positive corporate image, as well as managing effective c...

The Insurance Brokerage Course aims to equip trainees with the fundamental knowledge and practical skills necessary to understand the insurance market and the mechanisms of brokers’ operations. The course focuses on explaining the regulations and legislations adopted in Saudi Arabia, as well as how to match clients’ needs with appropriate insurance products. It also enhances communication skills, customer service, and efficient handling of insurance claims...

The course aims to enable participants to develop their personal and professional skills, helping them keep pace with continuous changes in the job market and increase their chances of career success. The course seeks to introduce trainees to effective career planning mechanisms and the setting of practical, actionable goals that ensure gradual and sustainable progress in their professional lives. The course works to enhance participants&r...

As digital disruption continues to reshape the ways of working within governmental and non-governmental organizations, organizations are under tremendous pressure to stay ahead of the competition. But over 80% of digital transformations projects are failing. The problem is not with the new technologies or systems themselves. Most digital transformations failures are due to improper management of individuals and processes within the organization, which creates a kind of resistance to change th...

This course aims to equip participants with the skills needed to transform raw data into actionable insights that support effective corporate planning and strategic decision-making. By applying data analysis techniques, participants learn how to identify hidden patterns and trends, improve operational performance, and forecast future outcomes. Furthermore, the course focuses on enhancing the ability to build predictive models that help in better resource allocation and achieving organizationa...