This training course aims to build a deep and integrated understanding of the concepts of strategic public relations and the process of effective decision-making within organizations. The program focuses on explaining the pivotal role of public relations in all stages of decision-making, from data collection and analysis to evaluating outcomes. The course also covers the importance and steps of building a positive corporate image, as well as managing effective c...

The Insurance Brokerage Course aims to equip trainees with the fundamental knowledge and practical skills necessary to understand the insurance market and the mechanisms of brokers’ operations. The course focuses on explaining the regulations and legislations adopted in Saudi Arabia, as well as how to match clients’ needs with appropriate insurance products. It also enhances communication skills, customer service, and efficient handling of insurance claims...

The course aims to enable participants to develop their personal and professional skills, helping them keep pace with continuous changes in the job market and increase their chances of career success. The course seeks to introduce trainees to effective career planning mechanisms and the setting of practical, actionable goals that ensure gradual and sustainable progress in their professional lives. The course works to enhance participants&r...

As digital disruption continues to reshape the ways of working within governmental and non-governmental organizations, organizations are under tremendous pressure to stay ahead of the competition. But over 80% of digital transformations projects are failing. The problem is not with the new technologies or systems themselves. Most digital transformations failures are due to improper management of individuals and processes within the organization, which creates a kind of resistance to change th...

This course aims to equip participants with the skills needed to transform raw data into actionable insights that support effective corporate planning and strategic decision-making. By applying data analysis techniques, participants learn how to identify hidden patterns and trends, improve operational performance, and forecast future outcomes. Furthermore, the course focuses on enhancing the ability to build predictive models that help in better resource allocation and achieving organizationa...

This course enhances proficiency in writing formal letters, essential for professional communication. Participants will learn to identify letter types, avoid common pitfalls, craft clear content, and apply effective formatting. By the end, learners will confidently create impactful correspondence that reflects professionalism and clarity.

This course introduces the principles of strategic thinking and planning. It covers tools like SWOT, PESTEL, and Porter’s Five Forces to analyze internal and external environments. Learners develop skills in setting vision, mission, and strategic goals, enabling informed, long-term decision-making. Emphasis is placed on creativity, foresight, adaptability, and aligning actions with organizational strategy.

This training program focuses on building the foundations of institutional digital transformation through solid scientific and practical approaches. It presents a comprehensive framework covering the strategic, operational, and technical aspects of this transformation. The program content includes a detailed presentation of the latest global methodologies in digital transformation, including artificial intelligence tools, cloud computing, big data analytics, as well as successful models for I...