Search Engine Marketing Course

USD 127
USD 64

Duration
05:21:22 hours

Access Time
Lifetime

Language
Arabic

Resources
(2)

USD 127
USD 64

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About the instructor

John Tayab

Founder | Performance Marketing Director | Digital Media Strategist

A strong track record of delivering exceptional results in

various industries, I bring a wealth of experience and

expertise in driving revenue growth, optimizing digital

campaigns, and maximizing ROI for businesses.

My career spans over 15 years, during which I have honed my

skills in business development, performance marketing, and

digital media strategy. I have successfully developed and

implemented comprehensive marketing strategies that align

with business objectives, leveraging data-driven insights and

innovative techniques. By staying at the forefront of industries

trends and emerging technologies, I consistently deliver

cutting-edge campaigns that generate measurable

outcomes.

A deep hands-on experience in performance marketing

techniques, including search engine marketing (SEM),

search engine optimization (SEO), social media

advertising, display advertising, email marketing, and

affiliate marketing. I utilize a data-driven approach to

optimize campaigns, improve conversion rates, and

drive customer acquisition.

Possessing a strong strategic mindset and developing

comprehensive digital media strategies that

encompass various channels and platforms. I have a

proven ability to identify target audiences, craft

compelling messaging, and execute campaigns across

multiple digital touchpoints. I focus on maximizing

brand visibility, engagement, and conversions.

Proficient in leveraging advanced analytics tools and

platforms to extract actionable insights from complex

data sets. By analyzing key performance indicators

(KPIs), conducting A/B testing, and utilizing attribution

modeling, I continuously optimize campaigns to deliver

superior results.

A demonstrated ability to lead cross-functional teams,

foster collaboration, and drive projects to successful

completion. I thrive in fast-paced environments and

can effectively communicate with stakeholders at all

levels to ensure alignment and achieve shared goals.

Objectives of Search Engine Marketing Course

This course will teach you the skills and strategies needed to excel in Search Engine Marketing (SEM). Through a combination of lectures, demonstrations, and hands-on exercises, you will learn how to effectively use search engine advertising platforms like Google Ads and Microsoft Ads to drive traffic, generate leads, and increase sales. You will gain proficiency in keyword research and analysis, ad copywriting, bidding strategies, campaign optimization, and performance measurement. Upon completion of this course, you will have the expertise to plan, implement, and manage successful SEM campaigns that achieve your business objectives.

Learning Objectives:

Understand the role of SEM in digital marketing.
Identify and analyze target audiences for search advertising campaigns.
Conduct keyword research, analysis, and selection to optimize ad targeting.
Create compelling ad copies that drive clicks and conversions.
Utilize various ad extensions to enhance ad visibility and performance.
Explore different bidding strategies and budget management techniques.
Set up conversion tracking and integrate Google Analytics for in-depth campaign measurement.
Implement A/B testing to optimize ad performance and improve results.
Understand remarketing strategies and display advertising to enhance campaign reach.

You Will Learn

This Search Engine Marketing (SEM) course will equip you with the skills and knowledge to effectively plan, implement, and manage paid advertising campaigns on search engines. Here's a breakdown of the key learning outcomes:

Module 1: Introduction to Search Engine Marketing

1 Overview of SEM
- Understanding the distinctions and interplay between SEM, SEO, and other digital marketing channels.
2 Importance of SEM in Online Marketing
- Immediate visibility and traffic.
- Targeted advertising.
- Measurable and trackable results.
- Cost-effective advertising.
- Flexibility and control.
- Brand exposure and credibility.
- Complement to SEO efforts.
- Remarketing opportunities.
- Global reach.
- Adaptable to business goals.
3 Search Engine Landscape
- Understanding major search engines (Google, Bing, Baidu).

Module 2: Keyword Research and Analysis

1 Importance of Keywords
- Identifying relevant keywords for business goals.
2 Keyword Research Tools
- Using tools like Google Keyword Planner, SEMrush, and Ahrefs.
3 Competitive Analysis
- Analyzing competitor keywords and strategies.

Module 3: Search Engine Advertising Platforms

1 Google Ads
- Campaign setup, ad groups, and keyword targeting.
- Ad formats: text ads, display ads, video ads.
- Quality Score and Ad Rank.
2 Microsoft Ads
- Benefits of Using Microsoft Ads.

Module 4: Ad Copywriting and Ad Extensions

1 Crafting Compelling Ad Copy
- Writing effective headlines and descriptions.
2 Ad Extensions
- Understanding and implementing sitelink, callout, and other extensions.

Module 5: Bidding Strategies and Budgeting

1 Definition:
- Choosing the right bidding strategy for campaign goals - types of bidding strategies.
2 Budgeting and Bid Adjustments
- Setting daily and campaign budgets.
- Geographic and demographic bid adjustments.

Module 6: Campaign Measurement and Analytics

1 Conversion Tracking
- Setting up and tracking goals and conversions.
2 Google Analytics Integration
- Linking Google Ads with Google Analytics for deeper insights.

Module 7: Remarketing and Display Advertising

1 Remarketing Strategies
- Targeting users who have previously visited the website.
2 Display Advertising
- Creating visually appealing display ads.
- Targeting options and placements.

Module 8: Ad Performance Optimization

1 A/B Testing
- Testing different ad variations for better performance.

Targeted Students

This Search Engine Marketing (SEM) course is designed for a diverse range of individuals who want to learn about paid advertising on search engines. Here are some of the ideal students for this course:

Marketing Professionals:
- Marketing professionals who want to expand their knowledge and skills in paid search advertising.
- This course will provide them with the tools and techniques to effectively manage SEM campaigns and optimize for results.
Business Owners and Entrepreneurs:
- Business owners and entrepreneurs who want to leverage search engine advertising to reach new customers, generate leads, and increase sales.
- This course will teach them how to set up, manage, and track SEM campaigns to achieve their business objectives.
Students and Recent Graduates:
- Students and recent graduates who are interested in pursuing a career in digital marketing, specifically in the area of search engine marketing.
- This course will provide them with a solid foundation in SEM principles and best practices.
Anyone with an Interest in SEM:
- Anyone who wants to learn more about search engine marketing, regardless of their prior experience.
- This course is designed to be accessible to beginners while also providing valuable insights for those with some SEM knowledge.