Public Relations and Media Diploma

USD 261

Duration
12:15:51 hours

Access Time
Lifetime

Language
Arabic

Resources
(32)

Skill Level
( General - Specialized )

Download file

11848

Duration
12:15:51 hours

Access Time
Lifetime

Language
Arabic

Resources
(32)

Skill Level
( General - Specialized )

Download file

USD 261

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About the instructor

Dr. Ahmed Kassem

Public Relations manager in ministry of Culture

Doctor of business administration and development of personal and administrative skills.

professional doctorate in business administration, several diplomas in public relations, administrative information systems, secretarial and planning specialists from the Presidency of the Council of Ministers.

Human development, Human resources, training of trainers, distinguished lecturer and Neuro-linguistic programming from specialized Academies.

I trained in academies, centers and institutes in Alexandria and Cairo, the Directorate of Organization and Administration, the Central Agency for Mobilization and Statistics, the General Office of the Governorate of Alexandria, the Ministry of Health, the Labor Union, General Authority for Passengers of Alexandria, Egyptian Postal Authority, Sabah Foodstuff Company and Pharma Company for Pharmaceuticals in Burj Al Arab.

Certified lecturer from Directorate of Organization and Administration in Alexandria.

Lecturer certified by Central Agency for Mobilization and Statistics.

Certified lecturer from Egyptian Ministry of Health in Alexandria.

Certified lecturer from American Institute for Professional Studies (AIPS).

Human development trainer accredited by General Syndicate for Administrative and Social Services (the Syndicate Committee for Human Development Trainers).

An internationally accredited human development trainer from the Human Resources Professional Association (Herba).

Objectives of Public Relations and Media Diploma

The Diploma of Public Relations and Information aims to provide students with the following:

● State and define what public relations are.

● Burdening the student with the necessary skills to help him or her deal with officials and leaders and how to deal with official protocols in this regard.

● Clarify public relations within institutions and demonstrate their importance.

● Give the student verbal communication skills.

● Overload the student's written communication skills.

● Give the student the means to communicate effectively and show his or her base, means and methods of application.

● Potential for information campaigns.

● Public Relations and Public Information Department functions.

● Negotiation skills.

● Foundations for evaluation and feedback.

● Gain diplomatic responses to media questions.

● A quick-intuitive skill and the formation of a personality that has an effective influence on society.

● Manage all types of information campaigns.

● Explain the most important qualities needed for shopping and public relations success.

● different design methods, how writings are produced, and ways of preparing magazines.

● Manage a PR major.

● A public relations diploma helps students see the difference between public relations and the media.

You Will Learn

1.Basics of Public Relations

2.Management of care and support programs

3.Public Relations and crises

4.Public Relations and corporate image

5.Public Relations functions

6.Managing organization's clients
7.Etiquette, Protocol
8.Management and Organization of events
9.Management of media campaigns

10.Media skills
11.Publishing and drafting press news skills
12.Organizing and planning of public relations
13.Public relations and development , changing.

14.Public relations communications.