Digital Marketing Strategy Course

USD 106
USD 53

Duration
09:27:37 hours

Access Time
Lifetime

Language
Arabic

Resources
(3)

199

USD 106
USD 53

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About the instructor

John Tayab

Founder | Performance Marketing Director | Digital Media Strategist

A strong track record of delivering exceptional results in

various industries, I bring a wealth of experience and

expertise in driving revenue growth, optimizing digital

campaigns, and maximizing ROI for businesses.

My career spans over 15 years, during which I have honed my

skills in business development, performance marketing, and

digital media strategy. I have successfully developed and

implemented comprehensive marketing strategies that align

with business objectives, leveraging data-driven insights and

innovative techniques. By staying at the forefront of industries

trends and emerging technologies, I consistently deliver

cutting-edge campaigns that generate measurable

outcomes.

A deep hands-on experience in performance marketing

techniques, including search engine marketing (SEM),

search engine optimization (SEO), social media

advertising, display advertising, email marketing, and

affiliate marketing. I utilize a data-driven approach to

optimize campaigns, improve conversion rates, and

drive customer acquisition.

Possessing a strong strategic mindset and developing

comprehensive digital media strategies that

encompass various channels and platforms. I have a

proven ability to identify target audiences, craft

compelling messaging, and execute campaigns across

multiple digital touchpoints. I focus on maximizing

brand visibility, engagement, and conversions.

Proficient in leveraging advanced analytics tools and

platforms to extract actionable insights from complex

data sets. By analyzing key performance indicators

(KPIs), conducting A/B testing, and utilizing attribution

modeling, I continuously optimize campaigns to deliver

superior results.

A demonstrated ability to lead cross-functional teams,

foster collaboration, and drive projects to successful

completion. I thrive in fast-paced environments and

can effectively communicate with stakeholders at all

levels to ensure alignment and achieve shared goals.

Objectives of Digital Marketing Strategy Course

This digital marketing strategy course provides a comprehensive exploration of how to leverage online channels and tactics for business growth. You'll learn how to conduct market research, define your target audience, and create a results-driven digital marketing strategy. We'll delve into content marketing, SEO, social media marketing, paid advertising, email marketing, and analytics. By the end of the course, you'll have the expertise to develop and implement effective digital marketing campaigns, measure performance, and optimize for continuous improvement.

You Will Learn

Foundational Knowledge:
- Define digital marketing and its significance in today's business landscape.
- Explore the key components of a digital marketing strategy.
- Understand the importance of setting clear objectives.
- Introduce the concept of the customer journey and its role in strategy development.
Market Research and Target Audience:
- Conduct thorough market research to identify industry trends and competitors.
- Define and analyze your target audience using segmentation and personas.
- Understand customer behavior and motivations online.
- Utilize data analytics tools to gather insights and inform decision-making.
Content Marketing and SEO:
- Develop a content marketing strategy that aligns with your target audience.
- Create engaging and valuable content across various formats (blog posts, videos, social media, etc.).
- Optimize your content for search engines using SEO best practices.
- Measure content performance and refine your strategy based on data.
Social Media Marketing:
- Choose the right social media platforms for your business.
- Build and engage with your audience on social media.
- Develop and implement a social media content calendar.
- Leverage social media advertising to reach a wider audience.
- Monitor social media analytics to track performance and optimize campaigns.
Paid Advertising (PPC):
- Understand the different types of paid advertising channels (Google Ads, social media ads, display ads, etc.).
- Develop effective paid advertising campaigns with targeted keywords and ad copy.
- Optimize bids and budgets to maximize ROI.
- Track and analyze campaign performance to make data-driven adjustments.
Email Marketing:
- Create compelling email campaigns that drive engagement and conversions.
- Segment your email list for targeted messaging.
- Automate email workflows to nurture leads and build relationships.
- Analyze email performance and make data-driven improvements.
Analytics and Measurement:
- Implement website analytics tools to track user behavior.
- Set up conversion tracking to measure campaign effectiveness.
- Use data visualization tools to create reports and dashboards.
- Analyze data to identify insights and optimize your digital marketing strategy.

Targeted Students

Marketing Professionals:

Marketing professionals who want to expand their knowledge and skills in paid search advertising.
This course will provide them with the tools and techniques to effectively manage SEM campaigns and optimize for results.
Business Owners and Entrepreneurs:

Business owners and entrepreneurs who want to leverage search engine advertising to reach new customers, generate leads, and increase sales.
This course will teach them how to set up, manage, and track SEM campaigns to achieve their business objectives.
Students and Recent Graduates:

Students and recent graduates who are interested in pursuing a career in digital marketing, specifically in the area of search engine marketing.
This course will provide them with a solid foundation in SEM principles and best practices.
Anyone with an Interest in SEM:

Anyone who wants to learn more about search engine marketing, regardless of their prior experience.
This course is designed to be accessible to beginners while also providing valuable insights for those with some SEM knowledge.